Guest Testimonials
Friendly, helpful, listened to our concerns about our vehicle, honored their used car warranty, efficient, and great waiting area.
The staff in service is friendly, efficient, and very helpful. I have been bringing my Lexus to them for many years and have never been disappointed. I appreciate the ease of scheduling. I also like that there is a shuttle service one can use while waiting for the service to be done. All in all, I’m very satisfied with their service and their courtesy.
Knowledgeable, friendly, helpful and understanding of my needs. I would recommend this dealership very highly. I've done business with this dealership exclusively for over a decade.
Fast knowledgeable service! Overall, it was a good experience! Would recommend Toyota Rhinelander to anyone!
Great customer service and everything is done professionally. Have refreshments incase you need while waiting.
Super convenient drop off, and pick up in their drive bay!!! Excellent waiting room, with refreshments, tv, and clean bathrooms!!!
Great experiences with both service (oil change and components replacement) and in buying another vehicle!
Very personable, it was a comfortable experience! I didn’t feel pressured to get a different vehicle or was pushed into an up sale situation.
Feel more confident after getting a better tires than what came with the car when I bought it new.
Pleasant to deal with, knew his products and didn’t rush me. I would buy from him again Brian was the salesman
Have been going here for 6+ years! Great service! Quick and professional! Would definitely recommend.
If you’re looking for a car you better try this dealer first. I’ve bought a lot of cars and this was the easiest process out of any other dealer. My salesman Scott was a no pressure, easy to talk to and made it fun to buy a car. Definitely will buy another car from Rhinelander GMC again!
First salesman almost let us walk as didn’t seem to have time for us. We asked if someone else could help and glad the first guy was busy because Caden was a better fit for us and did a great job
They were very thorough and courteous. The work was done as promised and on time.
Reasonable cost. Friendly service. Easy to get appointment. Staff seems trustworthy. Love the fresh popcorn!
Excellent service. My first time in this location and I received an exceptional welcome and a thorough explanation of what to expect. The waiting room was clean and well stocked. I was given an estimate of how long it would take but the actual time was a bit less.
This shop is always professional and prompt. I will deal with them again. I’ve always arrived early for my appointments , and they always take me in before my scheduled time. Clean shop and they keep you informed about what they did and what they think should be done.
Quick, professional and friendly service, every time we visit. We wouldn’t take our cars anywhere else.
Great dealership to work with. Ran into an issue and they wanted to make it right. They went beyond what I hoped. They have a nice lounge area too with snacks and drinks, charging stations, fireplace, tv and clean bathrooms. I would definitely purchase again from this dealership.
I received EXCEPTIONAL customer service from the service department to the sales department!! VERY professional nonjudgmental treatment from all! I HIGHLY RECOMMEND Rhinelander Toyota!!
On time service - polite - reasonable price. Customer service representative was knowledgeable and helpful. What more can one ask for.
The Rhinelander Auto Group, specifically The Toyota Service Center excels in all areas of customer service. I brought my Tundra in an hour early, my mistake and they had the service done before the truck was originally scheduled!
They promptly let you know your vehicle is in (text). And when it is finished you receive another text with all the inspection results.
I really enjoy their customer waiting area with: WiFi, coffee, tv, popcorn and slushies!
Lots of comfortable seating with an island and some tables if you want to work or watch tv.
I drive 60 miles from my home ... Read More 
DealerRater - Aug 20, 2026
I have my Tacoma in for an oil change and tire rotation. It was done promptly and had no issues whatsoever.
They are always pleasant to deal with, keep you well informed, provide excellent service and their prices are reasonable.
The device was very fast. I’m from out of state, so there were a few extra hoops they needed to do to execute my service. Zero problems. Glenn took good care of me I need new tires and they advised me to wait until October for a sale they would be having. Great folks to work with
Easy to get in and have service. All persons congenial and personable. Would highly recommend.
Debbie Sampolinski is the best! I purchased my Rav 4 at Rhinelander Toyota and the experience was fantastic. Debbie was my salesperson, and with her help the process went smoothly. I highly recommend her and Rhinelander Toyota if you’re in need of a vehicle.
This is my first visit to this dealership. I was impressed with The Service very cordial very professional. I told them that I would be returning to them rather than going to my usual dealership in the future.
I just purchased a 2026 4 Runner and my husband bought a 2025 Tundra in February. We worked with Reese and he was absolutely awesome! He was so patient with us and made sure we got exactly what we wanted! All of the sales managers and other salespeople were incredibly friendly, helpful, and easy to work with! We will definitely be return customers in the future.
This dealership was great to work with for the recall and tire rotation I had done the other day. They ordered the recall part in advance so there wasn’t any reason to come back another time. They also took care of the routine tire rotation while I was there. Everyone was courteous, positive and friendly.
We purchased a new Toyota Tundra and had our Rav 4 Hybrid serviced all in the same day. The service department was helpful and gave us next steps to find the issue with our back up camera on our Rav 4. Reese was our sale agent that assisted us with our Toyota Tundra SR5 premium purchase and answered all our questions.
Both Reese and Tom went the extra steps to find us the truck that met all our wants and needs. I would also like to give a shout out to Debbie for helping us over a couple previous visits when we ... Read More 
DealerRater - Aug 15, 2026
Great car buying experience. The Sales Consultant, Reese, was friendly courteous, professional and knowledgeable. He provided an unrushed and pleasant test drive answering all my questions with detail. Needless to say, I bought the Tacoma.
We purchased out truck from Rhinelander Toyota in 2019 on a referral from a friend. This dealership provides the most professional, courteous and affordable maintenance on our truck. We refer this dealership to everyone looking for a vehicle. We give them an a 10 plus.
The man at the service counter was very nice. My car was serviced the same day to correct an issue caused by Miracle Toyota in Lake Wales FL. My issue however is that my new rear brakes STILL have an embarrassing squeak. At church, at Walmart, at the fair, people stare at my car. NOT in a good way. This is not normal, or good. I do not know what to do.
Rhinelander Toyota service department is top notch.I'm in and out of there quick and everything is fixed right the first time. all of the service employees are very courteous and professional.
Service department has been great to deal with! Always there to help and get your vehicle back on the road! Josh is great to work with.
Thi was the best experience of buying a car I ever had! A true stress free experience. Megan, Jack and Derek were awesome! I would recommend them without reservation.
Unfortunately we needed service while on vacation. Everyone we spoke to was super friendly and got usback on the road quickly. Thank you, Bryan and Terry!!
Got me in quickly and got me out quickly. Excellent service at a very reasonable price.
They scheduled me in quickly, got started right on time, finished earlier than expected, and charged a very fair price. I'll be going back for my next service.
By far the most pleasant and honest experience I’ve ever had at a car dealership. All staff members were exceptional. Thank you Braedon and Jack very professional and highly recommend over any dealership in the Northwoods area.
Always great service, friendly and efficient. Very thorough explanation of what needs to be done and giving updates on repair status.
Service and sales staff are incredible. Very friendly and personable. They listen to what you have to say and go above and beyond to help you. I will always go back to rhinelander Toyota!
Excellent and friendly service, answered all my questions, worked with me on getting a good deal
Excellent customer service, from Debra in sales to all the people in the service department.
Good service in a timely fashion.. Professional and helpful as always ! They have a nice facility
Always excellent service. Associates are knowledgeable and I am in and out with no issues. They always explain the service and don’t over charge.
Went in for two recalls got my appointment set up fast and got recalls done before the amount of time they said it would take .Service desk is always good
I’m so happy I was able to work with Debbie and Tom. They really made buying a car a desirable experience.
Worked with Debbie in sales on a new Tundra and it went very smoothly. I highly recommend you work with her on your next purchase.
GLENN in service went out of his way to even service our car and hour before our appointment. Wonderful service.
Service department was courteous and Dan the shuttle man picked me up and dropped me off for breakfast and picked me up to get my vehicle when it was ready!
I went in for my routine oil change and checkup. The appointment went smoothly and I was in and out in less than an hour.
Efficient, explanatory, timely, flexible, thorough, fair priced - there are very good reasons I bought my Toyota from this dealer and have it serviced there. I have owned Toyota's for over 40 years - this is the best dealer that I have ever witnessed and used from parts to service to purchase
I have been doing business with them for many years. Great service and helpful staff.
Love this dealership. They are so helpful if you have any issues. They take the time to walk you through any questions that you have about your vehicle. It's always extremely clean and neat and Everyone is always willing to help. They are fast and efficient.
Our truck engine blew over the 4th. We saw a 2020 Chevy Sonic online and stopped in to test drive. I fell instantly in love with this car. I am very happy with my new little car. Thank you.
Glenn Schultz did an excellent job informing me of scheduled recommended service and discounts available. Kudos to Glenn for the military discount.
Lance Shadrick is great. Friendly, efficient, and knowledgeable! The whole team made my truck purchase a breeze. Thank you team Rhinelander!!
good service,good deal,very happy with purchase. very good experience. would recommend this dealership
Got me in to the shop 1/2 hour after I called! Kept me updated as work progressed. Appreciated and utilized the discount coupon that was mailed to me earlier this summer.
Super helpful people. Got us into the vehicle we were hoping to be and got us in and out quickly. Excellent service. Braidon and tom were great.
Great experience with the car we bought, no rush, Debbie was so kind, she take the time to show us everything in the car
They do a good job. Maybe not over the top great but always do the job
I brought my new Tundra in for the 10,000 check up and was very impressed at how fast it went. Great experience!
"I had an absolutely fantastic car-buying experience at RhinelanderAuto Group! From the moment I walked in, Lance Shadrick was incredibly welcoming, patient, and knowledgeable. There was absolutely no high-pressure sales tactic; they simply listened to what I needed and helped me find the perfect vehicle within my budget. Highly recommend this team to anyone in the market for a new or used car! I'll definitely be coming back for future purchases."
I’ve bought our last 2 new cars (Highlanders) from Rheinlander and can’t say enough about the experience. We live in FL and summer in Minocqua. The service in FL doesn’t come close to being as good as the people here.
I had a great experience buying a Tacoma! Debbie was kind and very helpful! Highly recommend!!
Very impressed with everyone that helped us! Excited about our purchase of a Toyota Tundra! Highly recommend this dealership!
Highly recommend Jeremy, he was an attentive salesman & helpful. Everyone at dealer was friendly and made the process of purchasing a vehicle smooth & stress free.
They are very helpful i bought my truck at different dealerships while I was having work done salesman Reese took the time to explain different things on my truck this kindness will bring me back
Very nice and knowledgeable staff. I like the waiting area. The video helps a lot too.
Salesman was professional and right to the point. No messing around. Just the way I like it. Thanks,love the truck.
We have certainly enjoyed the dealership itself and they’re very friendly. Unfortunately, the follow-through when you schedule appointments to get work done that need parts were not followed through in our situation.
We were greeted by Lance, he welcomed us by name and took care of our paperwork efficiently. We had questions about the operation of dashboard controls which he promptly took us out to our car and gave us a tutorial on the operation! We were impressed! Thank You Lance
Always help me and answer all my questions awesome sales person and service 2 car I have perches there
Great service and excellent people in the service department. Our car was ready promptly and professionally. Highest recommendation.
Did an awesome job on my car, 51 year old car drives like new! Will recommend.
Very good service leading up to and the day of the sale. I was even picked up by the salesperson, which was needed.
Service appt easy to make. Work was done promptly, service manager reviewed work, made sure I knew what had been done & what might need attention in the future. Good experience.
Very professional. No pressure on the sale. Explained my options. Respectful of my time. Excellent financial advice.
Very nice lady answered when I called to make my appt. Grayson checked us in when we got there and gave us a time estimate that was needed. He was spot on with his estimate and our issue was handled quickly. Very good experience
The service is always great and efficient. Glenn is my favorite advisor since he explains what parts or service I need and is always friendly and nice.
The service and customer experience were awesome. Service was fast and great. Very helpful customer service.
The service department is awesome! Glen and group are friendly, efficient and professional. We trust them with all our auto maintenance. Great assets to your company. Thank you,
Great service friendly staff. The work was completed quickly at a fair price. I’m coming back.
I'm reviewing the service area of this dealership. I was given an estimate of $199 and the bill was $50 more, even after applying 15% off! Was told that was because of an expensive transmission fluid. When the estimate was given they knew the type of car I was bringing in... I guess that's why they call em stealerships instead of dealerships...
Impressed with this dealership’s sales staff, service department and their follow up communication. The trade-in and vehicle purchase was low pressure, fair and transparent. A windshield defect discovered post-delivery was promptly addressed and resolved to my satisfaction. Overall, a genuinely positive experience. I would recommend this dealership to family and friends.
Was a pleasure working with Jeremy. We took delivery of our new RAV4. Even with the high demand Jeremy found the exact color and spec we wanted with the best price.
Glen is my go-to guy. He is ALWAYS helpful and takes the time to explain everything to me!
Routine service was prompt and fast. The service advisor and technician did not try to sell unnecessary service jobs.
My salesman Reese helped me get into a proper truck that fits my lifestyle and future. I was hesitant to make such a big purchase but after thorough research it felt hard to go wrong with Toyota. I'm very happy with my purchase as well as the quality of service received at this dealership.
Always great at finding the problem,correcting it ,and not to bad of billing.and friendly explanation.
In and out quickly! I have a black car hand oil smug on door. No biggy
Diagnosed my AC issue within 2 hours and price was surprisingly reasonable. However it would have been great to get an update on what was happening.
Dealership went out of it's way to get me a vehicle I wanted. Derrick was very knowledgeable about the car
Very knowledgeable sales team. Went over the truck with me and set up all the settings. Would definitely recommend this dealership
Rhinelander Toyota by a slim margin out points my prior two dealers in TN and IL. In a close race
I needed a new battery & something was wrong with one of my tires & it was almost closing time. But the guys helped me with everything.
I always get top notch service when I send my vehicle in for any reason.